Marketing & Branding
|Name:||Marketing & Branding|
|Unit Standard ID:||10048|
|Unit Standard Title:||Identify brand mix elements|
|Qualification:||National Certificate: Generic Management|
|Programme:||Certificate in General Management & Leadership|
|Purpose:||This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job. |
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.
The qualifying learner is capable of:
1.) Describing factors influencing branding.
2.) Explaining brand familiarity.
|Entry Requirements:||Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4.|
|Course Objectives:||1.) Organise oneself and one's activities so that all issues surrounding brand mix elements are included in the broad understanding. |
2.) Collect, analyse, organise and critically evaluate information pertaining to brand names.
3.) Communicate effectively when identifying and explaining the brand mix elements
4.) Use science and technology whenever possible in the identification and use of brand mix elements.
5.) Understand the world as a set of related systems so that one understands how the brand mix elements combine to make the marketing situation successful.